{"id":245,"date":"2021-11-09T14:01:56","date_gmt":"2021-11-09T14:01:56","guid":{"rendered":"https:\/\/www.tommasomasera.com\/?page_id=944"},"modified":"2022-11-22T18:09:04","modified_gmt":"2022-11-22T18:09:04","slug":"about","status":"publish","type":"page","link":"https:\/\/www.tommasomasera.com\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"
<\/div><\/div><\/div>

Tommaso Masera<\/span><\/h3><\/div><\/div><\/div><\/div><\/div><\/div>

With over 15 years of experience in design and creative direction, I specialize in design strategy, product development, and cross-cultural collaboration between China, industry, and international markets. Over the past 8 years, I have held senior roles, including Design Director at the Shenzhen Furniture Association, where I established connections between the industry and Chinese institutions. My focus was on organizing events and installations aimed at commercial development, fostering collaboration between Italian designers and Chinese companies, and promoting design by creating innovative solutions in the fields of furniture, lighting, and materials.<\/p>\n

 <\/p>\n

As the founder and Art Director of Atto Verticale, a successful watch brand, I led the development of product lines and branding strategies, successfully expanding into markets in Europe, Asia, and North America.<\/p>\n

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My expertise in industrial design, manufacturing processes, and design direction allows me to lead multidisciplinary teams, design processes, and strategic vision, leveraging lateral thinking for innovative and concrete projects.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div>

EXPERIENCE<\/p>\n

 <\/p>\n

Design Director
Shenzhen Furniture Association, Shenzhen China.
Sept 2020\/Present (from 2022 working remotely from Italy)<\/em><\/p>\n

    \n
  • Creation and curatorship of exhibitions, currently in their 2nd edition.<\/li>\n
  • Content planning for Shenzhen Creative Week<\/li>\n<\/ul>\n

     <\/p>\n

    Founder and Art Director
    Atto Verticale, Hong Kong.
    Apr 2016\/Jul 2022<\/p>\n

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    • \n

      Ongoing business activity, sold in 2022.<\/p>\n<\/li>\n

    • \n

      Watch brand founded in 2016. From 2017 to 2022, 8000 pieces were sold with a commercial diffusion in Italy, USA, China, Japan and Dubai.<\/p>\n<\/li>\n

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      Art direction (product lines, events, communication campaigns).<\/p>\n<\/li>\n<\/ul>\n

       <\/p>\n

      Founder and Chief Designer
      Masera Design, Hong Kong.
      Sep 2011\/Sep 2022<\/p>\n

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      • \n

        Concept and development of new products in the watchmaking sector and related management of industrial production.<\/p>\n<\/li>\n

      • \n

        Exhibition and event space design for Shenzhen Furniture Association.<\/p>\n<\/li>\n<\/ul>\n

         <\/p>\n

        Senior Designer
        Shenzhen Furniture Association, Shenzhen, China.
        Nov 2007\/Sep 2011<\/p>\n

         <\/p>\n

        R&D
        Brinna, Bom Principio, Brazil.
        Oct 2006\/Sep 2007<\/p>\n

         <\/p>\n

        Junior Designer<\/p>\n

        Elveca Engineering, Galliate, Italy<\/p>\n

        Apr. 2006\/Sep. 2006<\/p>\n

         <\/p>\n

        Internship
        Studio Francesco Lucchese, Milan, Italy
        May 2005\/Dec 2005<\/p>\n

         <\/p>\n

         <\/p><\/div><\/div><\/div><\/div><\/div><\/div>

        EDUCATION<\/p>\n


        Master Degree, Industrial Design
        Politecnico di Milano, Facolt\u00e0 del Design.
        2000\/2006<\/p>\n

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        CONTACTS<\/p>\n

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        Mob: +39 3395856998<\/p>\n

        Email: tommy@tommasomasera.com<\/p>\n

         <\/p>\n

         <\/p><\/div><\/div><\/div><\/div><\/div><\/div>

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